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GOOD INVESTING. HAPPY
RETURNS

Our focus is on businesses that create Genuine value for end users, Make a positive impact on their communities and operate in a morally acceptable manner.

GOOD INVESTING.
HAPPY RETURNS.

HappyGood Co is a Private Equity firm headquartered in London that acquires 100% ownership of small, enduring and proven businesses globally.

Our firm

We invest with a long-term mindset, guided by the belief that enduring, sustainably run businesses offer greater resilience and reliability than those pursuing unsustainable rapid growth.

Our focus is on businesses that create genuine value for end users, Make a positive impact on thier communities and operate in a moraly acceptable manner

Who We Are.

FIRM

Private Equity firm that acquires 100% ownership of small, enduring and proven business, globally.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

IMPACT

We invest in businesses that deliver products/services their clients love and which add value.‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

ETHOS

Invest with purpose - backing resilient businesses that create good for users, value for communities and stable consistent returns for investors.

Deep Expertise In Five Core Sectors.

Business Services

We partner with leading companies across the business services landscape to help drive growth, focusing on differentiated, resilient business models. With a broad mandate, we have worked with companies that provide information services, distribution and procurement services, risk management, outsourcing and specialty ingredients, among others.

Consumer

We invest in lasting brands, leading retail concepts and differentiated consumer services across a wide range of categories, partnering with management teams that strive to grow their brands for the long term.

Financial Services

We have proven experience driving industry-leading growth across financial services and financial technology verticals, with deep expertise in wealth management, electronic payments, asset management, financial services outsourcing and insurance distribution.

Healthcare

We aim to partner with healthcare companies that support better access to higher-quality, more affordable care, with investments spanning payor services, medical technology, healthcare IT solutions, pharmaceutical services and specialized healthcare providers.

Technology

Building on our 40 years of experience investing in technology companies, we have become one of the most active private equity investors in the software sector. With a focus on mission-critical enterprise software, our investments span vertical and horizontal applications, systems and security.

Who We Are.

FIRM

Private Equity firm that acquires 100% ownership of small, enduring and proven business, globally.

IMPACT

We invest in businesses that deliver products/services their clients love and which add value.

ETHOS

Invest with purpose – backing resilient businesses that create good for users, value for communities and stable consistent returns for investors.

Web Portals

A small river named Duden flows by their place and supplies it with the necessary

What Our Clients Say About Us

I have taken service from HappyGood CO six months ago about my struggling online business. By taking his advice and a well-planned business layout, my online business is running better than before. He is an amazing person and an outstanding business advisor.

Brock Wegner

I have taken service from HappyGood CO six months ago about my struggling online business. By taking his advice and a well-planned business layout, my online business is running better than before. He is an amazing person and an outstanding business advisor.

Brock Wegner

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Most Recent News & Blogs

Clive

How To Make Good Investment In The Time Of Covid-19

September 17, 2025

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Clive

How Will You Find An Angel Investor For Your Business? And Why?

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This is my personal blog. It is focused on “building...

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How To Make Good Investment In The Time Of Covid-19

September 17, 2025

sed quia consequuntur magni dolores eos qui ratione voluptatem sequi...

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